(by write2vin)

a real world example …

•    “ In a design project that we did in Indian markets, Though most of the users of TV are women, I was asked to design keeping in mind the men too.

–    The men had the buying , decision making power. The customers were men and users were primarily women

–    We did an extensive user research to check if women ( the user) had enough buying power to be customers too.

–    If we just catered to women and their preferences that was not  enough. The 1st touch point with the TV was at the shop.

–    The men came and bought, here the customer decided what to buy… he might or might not have kept the user’s preferences ( women ) in mind.

Taken from

•    Supriya Ajmera  
•    Design consultant Texity Systems ( http://www.texity.com )
 
A better term

•    DUX – designing for user experience

DUX ! The savior
•    User experience is everyone's responsibility. It is not the special province of interactive systems designers.

•    User experience should not be just about interactive systems -- it's a quality that reflects the sum total of a person's experiences with any product, service, organization.
–    Peter merholz

Remember the scary diagram ?
•    What the diagram really means is ..




•    The scope of people involved in helping supply a quality user experience is so vast, that you cannot draw an interesting circle around it and say, "that's the community."

•    When I walk into a store, I'm having a "user experience." When I call an airline to make a reservation, I'm having a "user experience." And innumerable elements contribute to affect that quality of experience.

•    So what can we do? We can move forward by talking about what goes into developing quality user experiences.

•     We should never talk about "user experience design" -- there is no customer or user-facing design that doesn't involve a user's experience.

•    But we can talk about how our methods, processes, approaches, mindsets, and understandings can contribute to improving the user experiences of the products and services people deal with.

A brilliant summarization - RohanDsouza

–    I would agree usability ( UX ) is a quality, few of my thoughts to add

–    I have always read usability as a term evolving around providing a better experience for the user or customer, it could be in design in service or in thought. It’s omnipresent in all industries and for some time provides a competitive edge for those who deploy it earlier then others.

–    This competitive edge stays around for a while and then becomes a standard where everybody deploys it, till the next big step comes forward in better user/customer experience.

–    For ex: a bank that gives a faster service has an edge just like a toaster which has simpler and minimal control or a website that lets user find what he wants fast and simple.

–    What surprises me is usability is increasingly being associated as a magic wand; some have even attributed the dotcom bust to lack of usability. I really wonder if we are biting in more than we can chew.