Interactive system designers own UX
• NO !
• But then what really is interactive ?
What are interactive systems ?
• Is a bottle that you have on the table interactive …
• Is a bike interactive ?
• Are movies interactive ?
• Is MS windows interactive ?
• Interaction : two way , time –dependent, state change due to user action/feedback
Shoulder IA (coming back to our example)(image-1)
Business strategy vs Info. Architecture
Now lots of debates ..& some history
• Lets go back in history
• Lets understand where did these things come from … that will help us solve the debate ?
Experience design• Experience design is the practice of designing products, processes, services, events, and environments -- each of which is a human experience -- based on the consideration of an individual's or group's needs, desires, beliefs, knowledge, skills, experiences, and perceptions.
Experience design
• An emerging discipline, experience design attempts to draw from many sources including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, product design, information design, information architecture, ethnography, brand management, interaction design, service design, storytelling, heuristics, and design thinking. Another term for experience design is experiential design.
This one rocks !• Baxley’s model of Universal User Interface
• He beautifully explains how everything is a UI, a movie , MS word , a glass, a toy, an ATM ( see the link below to read more )
(image 4)

This one rocks !
Experience design
User Experience – wikipedia
• User experience design is a subset of the field of experience design which pertains to the creation of the architecture and interaction models which impact a user's perception of a device or system.
• The scope of the field is directed at affecting "all aspects of the user’s interaction with the product: how it is perceived, learned, and used.”